We founded Rizelle in 2021 because we believed the property investment market was missing something important: a firm that was genuinely small enough to care about every single client, and experienced enough to deliver real results. Five years on, a 99% retention rate tells us we were right.
"The best property decisions are made slowly, carefully, and with someone in your corner who has nothing to gain from a bad outcome." Isabelle Marchand, Founder
Rizelle was born out of a frustration that many investors know well. After years working within larger institutions, our founder Isabelle Marchand found herself advising clients whose interests were frequently secondary to transaction volumes, management fees, and internal targets.
She left to build something different. Not a firm that chases scale, but one that earns trust. Rizelle was incorporated in 2021 with a single guiding principle: we will only take on clients we can genuinely serve well, and we will never compromise on that.
In practice, that means a deliberately small portfolio of clients, direct access to senior advisors on every matter, and a total alignment of interests. We do not earn commission on properties we recommend. We are not incentivised to transact — we are incentivised to deliver.
Today, Rizelle manages a curated selection of residential and commercial assets across London and the South East. Our clients range from young professionals building their first investment property to multigenerational family offices with complex, diversified portfolios. What they have in common is a preference for quality of advice over quantity of noise.
In 2025, we achieved a 99% client retention rate. It is the metric we are most proud of — not because of what it says about our processes, but because of what it says about our relationships.
We could grow faster. We choose not to. Every new client we take on receives the same direct access to our founding team that our first clients had. We believe that when a firm gets too large to know its clients by name, it gets too large to serve them well.
We are paid to manage and advise, not to transact. This means we will tell you when not to buy as readily as when to. We have walked away from deals that would have earned us fees because they were wrong for the client. We would do it again without hesitation.
You will always know exactly what we charge, why we charge it, and what you are getting. Our fee structures are clear, fixed, and disclosed in full before any engagement begins. We do not earn undisclosed referral fees. We do not have hidden incentives.
The best property investment decisions are rarely the most exciting ones. We help clients build wealth methodically — through sound acquisitions, disciplined management, and structures that survive market cycles. Legacy is built over decades, not months.
Four specialists with decades of combined experience across acquisitions, estate management, finance, and law. When you work with Rizelle, you work with all of us.
Founder & Managing Director
Fifteen years in UK residential and commercial property, including senior roles at Knight Frank and a private family office before founding Rizelle in 2021. Isabelle leads all client relationships and drives acquisitions strategy.
Head of Acquisitions
A former deal originator at CBRE with a specialism in off-market sourcing across London and the Home Counties. James has completed over £40M of transactions in the past decade and brings a forensic eye for value and risk.
Head of Estate Management
RICS qualified with twelve years of hands-on residential estate management experience. Priya oversees all day-to-day operations across our managed portfolio — from tenant relations and compliance to planned maintenance programmes.
Head of Finance & Structuring
Chartered Accountant and former Deloitte Real Estate advisor. Thomas works alongside clients' legal and tax teams to structure property holdings for maximum efficiency — from SPV setup and LLP arrangements to inheritance planning and trust structures.
These are not corporate platitudes printed on a wall. They are the principles Isabelle carried when she left a comfortable institutional role to build something she could be proud of. Every person at Rizelle is hired against them, and every decision we make is tested by them.
We say what we mean and do what we say. If a deal is wrong for you, we will tell you — even if that means losing a fee. Our reputation is worth more than any single transaction.
Property decisions involve significant capital. We approach every analysis, report, and recommendation with the rigour they deserve. Details matter. We do not cut corners.
The best property portfolios are built over decades, not quarters. We think beyond the next transaction and help clients build assets their families will benefit from for generations.
Mediocrity is easy and common in this industry. We hold ourselves to a higher standard — in our advice, our communication, our presentation, and our results. Always.
We have grown carefully and deliberately — prioritising depth of service over breadth of portfolio. Here is the story of how we got here.